By Marco Santello
Advertising and Multilingual Repertoires explores ads from the viewpoint of multilingual audiences. Santello introduces the foremost linguistic tactics focused on advertisements discourse, and analyses the connection among the linguistic repertoires of audiences and language use in advertising.
- Showcases the latest developments in linguistic learn as utilized to the examine of ads and multilingualism, adopting an technique that makes a speciality of linguistic resources;
- Examines how ads utilize language(s), together with Italian and using English as a international language, with the intention to allure awareness and convince their audience;
- Familiarises readers with reaction mechanisms that bilinguals and multilinguals adventure whilst uncovered to ads in several languages;
- Demonstrates either qualitative and quantitative methods to learning the intersections among language and marketing.
Advertising and Multilingual Repertoires is key studying for postgraduate scholars and researchers within the box of language and advertising.
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Extra info for Advertising and Multilingual Repertoires: from Linguistic Resources to Patterns of Response (Routledge Focus on Linguistics)
Advertising and Multilingual Repertoires: from Linguistic Resources to Patterns of Response (Routledge Focus on Linguistics) by Marco Santello